About Us

About Rolled Gold

Rolled Gold was born from a simple truth: film photographers deserve merch that actually gets it.

As a film photographer who's spent years behind the lens, I've loaded countless rolls of 35mm and 120, waited anxiously for scans to come back, and experienced that particular joy when a shot turns out exactly as you envisioned it.

But I noticed something missing. Most photography merchandise felt generic, made by people who didn't understand the craft. I wanted to create something different, something that would make sense to anyone who's ever carefully advanced film in the dark or held their breath while pulling negatives from the developing tank.

Why Rolled Gold?

The name says it all: every roll of film is golden. Each frame is precious. In a world of infinite digital shots, we choose limitation. We slow down. We compose with intention. We wait for the right light. And when we finally see our images, there's a magic that no amount of megapixels can replicate.

Rolled Gold celebrates that philosophy. These designs aren't just graphics, they're quiet signals to the community. A nod between people who understand that the best camera is often the one that makes you think before you shoot.

Minimalist Design for Maximum Impact

Just like film photography itself, these designs embrace restraint. No loud logos. No unnecessary details. Just clean, thoughtful graphics that let the subject speak for itself. Whether it's the simple "135" on a chest pocket or the bold lines of a Pentax 67, each design is stripped down to what matters most.

Because the best statements are often the quietest ones.

Designed for Film Photographers, By a Film Photographer

Every piece in this collection comes from genuine appreciation for the tools and materials of analog photography. From the distinctive profiles of legendary cameras like the Pentax 67 and Mamiya 645, to the iconic color palettes of Portra and HP5 film boxes, these designs honor what makes film photography special.

Whether you're a seasoned medium format shooter, a 35mm street photography enthusiast, or someone who's just discovering the joy of film, Rolled Gold is for you.

Welcome to the community. Every roll is golden.